St. Petersburg College

POSITION DESCRIPTION

POSITION TITLE: Director, Institutional Advancement

DEPARTMENT: Institutional Advancement SITE: DO

SALARY SCHEDULE: A&P - GRADE: E

BASIC FUNCTION:

Directs, plans, supervises and implements programs of public information, media relations, marketing and recruiting, advertising, printing, and internal/external communications for the College.

RESPONSIBILITIES:

• Develops, supervises and implements short and long range plans for institutional advancement, primarily through efforts in the area of public relations, marketing, and institutional aid.

• Directs and coordinates media relations.

• Develops and oversees implementation of annual marketing plan initiatives.

• Provides management supervision to those individuals whose responsibilities fall in the above areas, and coordinates their activities into a unified program consistent with the mission of the SPC.

• Deals with Board of Trustees relating to matters before the Board.

• Manages college graphics and printing services operations.

• Prepares and manages budgets for areas of responsibility.

• Maintains awareness of current trends and methods for successful institutional advancement programs.

• Recommends strategies for coordinating activities of other college departments and sites to support advancement efforts.

• Coordinates communications efforts with the office of Enrollment Management.

• Articulates institutional advancement needs to the College and the community.

• Oversees content and production of college weekly newsletter.

• Supervises, directs and evaluates personnel under immediate supervision.

• Performs related duties as required.

• This is a cabinet level position which has college wide management responsibilities.

EDUCATIONAL REQUIREMENTS:

Master's degree to include specialized course work in journalism, mass communications and English.

EXPERIENCE REQUIREMENTS:

Five (5) years experience in journalism, public relations, copyrighting and/or other mass communications experience in higher education.

KNOWLEDGE/ABILITIES/SKILL REQUIREMENTS:

Knowledge of news media functions and operations. Knowledge of graphics, printing operations and video production. Knowledge of modern practices in public relations, marketing and recruitment techniques. Knowledge of management practices. Knowledge of grammar, spelling and sentence structure. Ability to plan and organize an institutional advancement program. Supervisory skills. Verbal and written communications skills. Interpersonal communications skills.

Revised: 09/2006