St. Petersburg College

POSITION DESCRIPTION

POSITION TITLE: Coordinator, Program Development & Marketing  

DEPARTMENT: Baccalaureate Programs SITE: TS

SALARY SCHEDULE: A&P - GRADE: C

BASIC FUNCTION:

Responsible for coordination of marketing and enrollment activities for new and continuing baccalaureate programs.  Represents the four year programs at Educational Student Services meetings. Assists the Senior Vice President in the coordination of baccalaureate student activities and the use of student fees.   

RESPONSIBILITIES:

• Coordinates and develops marketing plans for new and continuing four year programs (including websites)
• Maintains close working relationship with enrollment management on execution of enrollment activities including open houses, and visits in our 3 county service areas
• Serves as liaison with each baccalaureate program and Institutional Advancement on program specific brochures and promotional materials.
• Oversees and manages the marketing budget on individual programs as well as the promotion of the four year programs
• Works with Institutional Advancement to develop the marketing materials and strategies for Bachelor Programs
• Determines and manages student fees including distribution to individual programs and college wide functions  
• Determines scholarship allocation and insures proper distribution
• Works with baccalaureate deans to continue to research and establish student honorary groups, professional student organizations and activities
• Represents the baccalaureate program at Educational and Student Services meetings
• Supports the activities and initiatives of the Senior and Associate Vice President
• Performs related duties as required

EDUCATIONAL REQUIREMENTS:

Bachelor’s degree; Master’s degree preferred

EXPERIENCE REQUIREMENTS:

Three (3) years educational related or marketing/recruitment experience. Experience in working with senior administrators and in teams. Experience in developing marketing materials and strategies are desired. Familiarity with the baccalaureate programs 3 county service area is preferred.

KNOWLEDGE/ABILITIES/SKILL REQUIREMENTS:

Written and verbal communications skills. Knowledge of marketing and enrollment strategies. Ability and skill to interact with business and educational representatives. Able to manage budgets. Ability to prepare and present presentations.

Revised: 09/2006