St. Petersburg College
 
POSITION DESCRIPTION
 
 
POSITION TITLE: Manager, Marketing
 
DEPARTMENT: Institutional Advancement  SITE: Epicenter
 
SALARY SCHEDULE: APM  GRADE: B
 
BASIC FUNCTION:

Under the direction of the Director of Institutional Advancement, works collaboratively with administrators and Institutional Advancement staff in planning, supervision and implementation of programs of public information, marketing and recruiting, public relations, advertising, printing and internal/external communications for the college.

RESPONSIBILITIES:
 

• Assists in the development and coordination of media relations on local and national level.
• Facilitates the development of an inspired, professional image for St. Petersburg College.
• Develops strong content for print, video, and electronic communications to positively impact enrollment and support the college’s strategic plan.
• Writes copy for internal and external communications pieces as needed.
• Assists the Director and Assistant Director in coordinating, reviewing and editing copy written for internal and external communication.
• Works with departmental personnel in daily operation of Institutional Advancement/District Impressions as required.
• Acts as a liaison with others in the college, as well as with community organizations.
• Performs related duties as required.

 
EDUCATIONAL REQUIREMENTS:

Bachelor's degree in marketing or related field.

 
EXPERIENCE REQUIREMENTS:
 
Four (4) years marketing experience with background in writing and in creating and executing marketing strategy. Experience in marketing higher education preferred. 

KNOWLEDGE/ABILITIES/SKILL REQUIREMENTS:

Experience in database management for targeted e-mail and print marketing. Ability to work both independently and as a team player; be an effective communicator with all constituents.
Ability to conceive and communicate creative ideas and strategies. Writing abilities with editorial experience. Associated Press style writing. Understanding of marketing, content, graphic
design, and electronic media, including social networks. Project management, time management and organizational skills. Analytical and problem solving ability. Interpersonal 
communication, mediating skills, relationship building, and customer service skills. Computer skills. Digital process and related software helpful. 

GC New 09-09