Course List


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MAR

MAR 1142   GLOBAL MARKETING

credits: 3  
This course covers the principles of fair global market trade and methods for developing and implementing global marketing and trade operations. The areas of international trade, payments, development, and multinational enterprise as they apply to global marketing are the key elements of the course. 47 contact hours.

MAR 2011   PRINCIPLES OF MARKETING

credits: 3  
This course covers the institutions and methods developed for carrying on trade operations, retail and wholesale agencies, elements of marketing efficiency, the cost of marketing, price maintenance, unfair competition, and the relationship of government to marketing. 47 contact hours.

MAR 2101   SOCIAL MEDIA MARKETING

credits: 3  

This course addresses the changes in marketing as a result of the social web. Included will be an in-depth look at the role of social media in marketing. The focus will be on developing an effective marketing plan utilizing social media, with an emphasis placed on the importance of building an online customer community and earning customer trust. 47 contact hours.

MAR 2321   ADVERTISING

credits: 3  

This course presents a comprehensive overview, from a managerial viewpoint, of the field of advertising and shows the relationship of advertising to history, economics, marketing, social institutions, and customer psychology. Included in the study are sales promotion, media organization, marketing functioning, brand promotion, and analysis of consumer behavior, budgeting, legislation and regulations. The course culminates with the student planning an advertising campaign. 47 contact hours.

MAR 2410   PERSONAL SELLING

credits: 3  

Prerequisite: REA 0007. This course is a study of the buying-selling cycle with emphasis on the role of salespeople in the free-enterprise system, application of sales principles, components of the sales presentation, and an introduction to sales management. 47 contact hours.

MAR 2940   MARKETING INTERNSHIP

credits: 1-4  

Prerequisite: Academic Department Coordinator/Chair Approval. This course is to be taken after the student has completed 9 credit hours in their major field of study. The purpose of this course is to allow students a “real world” experience with major-related, supervised, evaluated practical work experiences which may be paid or voluntary. Students are graded on the basis of documented learning acquired through hands-on experiences in an actual work setting. Variable credits are available, one to four per course. The student must fulfill the requirement of 60 on-the-job hours for each credit earned in addition to written assignments. This course may be repeated for a total of 4 credits.

MAR 3334   MARKETING PROMOTIONS

credits: 3  

Prerequisite: MAR 3802 and admission to the Bachelor of Science in Business Administration program. Today's ever competitive global marketplace consists of a complex set of dynamics and competitors all trying to garner the attention of the same buyers in a rapidly changing retail environment. This course focuses solely on the promotional role of marketing, and will illustrate the numerous aspects, tools, techniques and approaches involved with consumer marketing communications. Included will be an analysis of issues and approaches surrounding the use of: advertising, public relations, event marketing, direct response marketing, sales promotions, personal selling, and electronic marketing. Special attention will be offered to the integration & evaluation of these promotional practices, as well as their market-effectiveness. 47 contact hours.

MAR 3802   MARKETING MANAGEMENT

credits: 3  

Prerequisite: Admission to Banking BAS, Business Administration BS, International Business BAS, Management & Organizational Leadership BAS, Sustainability Management BAS, Technology Management BAS, or Business Technology Education BS, or Health Services Administration BAS. This course helps develop the marketing knowledge and skills necessary for the successful manager to address the intermediate marketing issues surrounding the complex demand management problem all organizations face. Students will understand marketing concepts, including the development of a marketing strategy. The course focuses on consumer and business-to-business marketing. 47 contact hours.

MAR 4413   SALES, NEGOTIATING AND CUSTOMER RELATIONSHIP MANAGEMENT

credits: 3  

Prerequisite: Admission to Banking BAS program or Business Administration BS program or Management & Organizational Leadership BAS program or Dental Hygiene BAS or Health Services Administration program. This course focuses on addressing the issues, processes and strategies related to professional selling and sales management. This is a comprehensive course in the art of selling, focusing on relationship building, negotiating and sales management. Various techniques will be explored, including prospecting, lead management, product introduction, negotiation, closing strategies and relationship management. 47 contact hours.

MAR 4424   INTERNATIONAL MARKETING

credits: 3  

Prerequisite: MAR 3802, admission to the Business Administration BS or International Business BAS programs. This course focuses on addressing the issues and strategies of managing the marketing function in transnational firms. International Marketing is a comprehensive course in global marketing tactics and approaches focusing on the “fundamentals” of global marketing issues and strategies (including strategic alliances), social and cultural environments, and the strategic implications of market entry and expansion in developing a multinational marketing function in global enterprises. 47 contact hours.

MAR 4613   MARKETING RESEARCH

credits: 3  

Prerequisite: Admission to Management and Organizational Leadership, International Business, Banking BAS, or Business Administration BS program or permission of the Dean. This course focuses on addressing the issues, methods and strategies associated with the collection, management, analysis and dissemination of information for use in domestic and global marketing decisions. The core focus will be on primary (quantitative & qualitative) and secondary research methodologies, including problem identification, methodology design, sampling planning, questionnaire design, fieldwork implementation, data processing, data analysis and data presentation. 47 contact hours.

MAR 4836   CONCEPT AND PRODUCT DEVELOPMENT

credits: 3  

Prerequisite: Admission to Management and Organizational Leadership BAS, Business Administration BS, or Sustainability Management BAS. This course will illustrate the numerous aspects involved with establishing bona-fide product concepts for newly established entrepreneurs. Included will be an in-depth review of how micro- and macro-econometric modeling and predictive marketing research models are created and used in consumer and business-to-business markets. Specific areas of focus include problem-solution relationships, innovation, idea generation, concept transition, test marketing, commercialization and branding. 47 contact hours.

MAR 4841   SERVICES MARKETING

credits: 3  

Prerequisite: MAR 3802 and admission to the Bachelor of Science in Business Administration program. Over the years, the marketplace has transitioned from a manufacturing-based economy (early-to-mid 1900's) to a service-based economy. At present, approximately 80% of domestic GDP, and a commanding 64% of global GDP are in fact derived from service-based market offerings; not tangible goods. Services require a unique approach to their design, development, pricing, promotion, and marketing management approach, including an "extended" 7-P's marketing mix inclusive of People, Processes and Physical Environment. 47 contact hours.


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