PROJECT EAGLE I, "online learning project"

WORK STATEMENT

Synopsis

Project Eagle is a multi-year strategic initiative by St. Petersburg College to build a national model for increasing access to four-year degrees and workforce training for students attending community colleges. Access is enhanced by educational opportunities that are increasingly flexible -- with courses; programs and support services to be delivered at a time and place and in a way at a pace best suited to the needs of the individual learner.

SPC intends to:

  • develop, implement and evaluate over 160 technology-mediated (primarily web-based) associate degree and certificate courses as well as web-based and traditional baccalaureate courses in conjunction with four-year college and university partners;
  • develop, deliver and assess innovative, integrated student and academic support services for the upper-division, distance, and other "flexible access" students (e.g., open-entry/open exit); and,
  • determine "best practices" for enhancing student learning via technology-mediated instruction, incorporate the findings into SPC program development, and disseminate the results of outcomes and evaluation findings nationally -- all with a focus on creatively leveraging technology for cost efficient and effective access.

SPC will accomplish these objectives by:

  • building the VITAL (Video and Internet Technologies to Advance Learning) Network -- a team of professionals operating within the College's Instructional Technology organization to develop the on-line programs and services;
  • creating the College University Center (CUC) hubbed at the Seminole Campus but with access points (especially via distance technologies) at other College sites;
  • developing the "Electronic College" as the point of integration and access for all distance courses, and the "one-stop shop" for information and services for distance students;
  • establishing a model training center for flexible delivery of high technology certificate programs; and,
  • providing the infrastructure, equipment and robust support (e.g., 24/7 help desk) to provide ready access to upper-division and workforces courses and programs throughout Pinellas County and beyond.

The plan is called Project Eagle because it is to be centered at the College's new campus in Seminole which is the hub of the College's distance and technology-mediated learning, is blessed with an infrastructure rich and technology-centric vision, and, among other features, sports an eagles' nest on the property!

Background

For 75 years, St. Petersburg College has monitored and responded to business and industry needs in Pinellas County and offered the programs most frequently requested by potential students in the county.

The College enrolls over 50,000 students per year in its credit and non-credit programs at 4 campuses and 3 special purpose (health, law enforcement and corporate-training) centers that span the County's 280 square miles and serve nearly a million people in the Southeast's most densely populated county.

With 35 college advisory boards composed of business professionals and community leaders which meet each semester, SPC always has current information about emerging demand for specific programs at all levels. In addition to information from industry and the community, SPC has information on programs desired by over 2,500 students who graduate from SPC with degrees each year. A recent survey of more than 35,000 businesses by the Pinellas Economic Development County showed that 70% of the employers were not satisfied with the opportunities or the adequacy of postsecondary job training and education, a startling statistic that shows the real need for program offerings.

In Pinellas County alone, there are over 300,000 people between the ages of 18 and 44 - the universe most likely to require postsecondary education. It is well accepted that over 80% of the jobs emerging in Florida require more than a high school education. In addition, we know that the average student of the 21st Century will change careers (not merely jobs) seven times during his or her life, requiring continuing access to higher education throughout a lifetime.

As Pinellas County has moved from a tourism-based economy to a much more diversified economy, including being the home to the second highest concentration of high technology industries in Florida, demand for highly skilled workers has escalated rapidly. As an example, the Senior Human Resources Managers Association in Pinellas County recently identified the lack of access to workers with associate degrees and above as a primary factor that may cause their companies to relocate out of Pinellas County or at least to curtail expansion in the County.

Project Narrative

Traffic and geographic accessibility are major impediments to educational access and degree completion for Pinellas County residents. To alleviate this obstacle to service, and provide reasonable accessibility to higher educational opportunity at a time, place and pace convenient to Pinellas county residents, SPC proposes:

  • the creation of a College University Center to increase access to four-year degrees and workforce education credentials;
  • the development of targeted workforce courses and programs, to be delivered electronically and in modular formats;
  • student and academic support services also available through technology-mediated (principally web-based) means; and,
  • a comprehensive research and development, evaluation and dissemination process to inform program development and share results of this national model.

The 1999 Florida Legislature provided $2 million for construction of a joint-use "College University Center" (CUC) facility. St. Petersburg College proposes to equip and support the CUC so it can

  • meet degree-access needs of Pinellas County, the largest metropolitan county in Florida without the full services of a public, four-year university, and;
  • establish a model for cooperation in the delivery of higher education.

SPC will partner with the University of South Florida (USF), other institutions in the Florida State University System, and independent colleges and universities across the state and nation to accomplish these goals. The partners will forge significant efficiencies and savings by modifying structures already planned at SPC, to share services and apply the latest technologies, enabling students greater access to higher education opportunities and effective learning modalities.

Three major factors underscore the need for a upper-division and targeted workforce programs in Pinellas County: the inadequacy of place- and pace- independent program offerings and necessary support services, traffic/transportation problems which sharply restrict access options of residents, and a startling increase in the number of SPC students who work (90% work, 50% of them full-time) and cannot access traditional baccalaureate education.

The College University Center concept is a strategy - never applied on a large scale in Florida - which will foster degree-access partnerships and increase degree productivity statewide.

SPC has space available at its Seminole Campus for new construction, which is a rarity in built-out Pinellas County. It is the last remaining developable site in Pinellas that meets state criteria for new campus construction. The state appropriation for the CUC -- the additional $2 million beyond $23.6 million already funded to support the Campus - provides the dollars to build an academic and student services building which will be enlarged to provide space for upper division classes and activities.

By adapting that building to provide for shared use of classroom and service spaces, the State of Florida will be able to provide better access more quickly, and in some cases more effectively, than by separate undertakings at each institution or even by separate undertakings at any single college or university.

In addition, SPC's Clearwater Campus has a brand new state-of-the-art building coming on-line which will incorporate the CUC classes and support services at that site.

With the building construction as an asset outside the grant, FIPSE funding will equip Seminole as the hub (and other Campuses and Centers as the spokes) for delivery of workforce and upper division technology-mediated programs. Project Eagle will support the development of programs and services across all the SPC sites viewed through the prism of three entities: the VITAL (Video and Internet Technologies to Advance Learning) Network(a team of professionals responsible for coordinating the assessment, development, training, R&D, and evaluation and dissemination of new technology-mediated learning materials), the College University Center (the physical and virtual environment for providing access to upper division curricula and the hub for "touch down" activities across the county), and the Electronic Campus (an extension of the current telecourse office responsible for coordinating, integrating and monitoring the quality of all learning activities and support where the faculty and students are in a different place, on-line, in a telecourse, compressed video or other "blended" models which utilize multiple learning modalities.

The College University Center

The SPC Seminole Campus is the logical choice for the College University Center main site since it is the geo-population and industry center for Pinellas County. With a new road in the east corridor of the County about to be completed, SPC Seminole is easily accessible from the north, south, east and west with the furthest drive time for anyone in the county being 40 minutes.

This is in comparison to the already difficult drive (and soon to be more difficult drive) to the University of South Florida main campus in Tampa. The "Nightmare of Malfunction Junction" at the intersection of Interstate 4 and Interstate 275 has a national reputation for congestion. Most of the "level of service" rankings by the Florida Department of Transportation (FDOT) on this route are ranked with the grade of "F." It makes reasonable commuting from Pinellas County to the USF main campus in Tampa intolerable, especially during the very hours when students need to commute to fixed-facility course offerings. For example, at commuting times, safe driving requires more than an hour and a half drive for most St. Petersburg residents. Compounding this already dangerous travel situation later this year will be the start of a 10-year-plus major construction program of the Florida Department of Transportation attempting to alleviate the "Malfunction Junction" traffic problems, altering I-275 all the way from the Howard Frankland Bridge to the Fowler Avenue exit to USF.

The College University Center concept assumes that SPC and its partners can make all higher education offerings in Pinellas County more readily available through coordinated management and student advisement. It views "public higher education" from the consumer-taxpayer's point of view, including coordinating delivery of academic and student support services, such as advising registration and access to computers and related technologies. For example, counselors in one common area might provide service to SPC students and CUC students from multiple universities. Through Project Eagle, SPC intends to work with university partners to develop at least 15 degree programs, with priority in the following program areas:

  • Business Administration and Management (BA and MBA)
  • Elementary Education (BA and MA)
  • Health Sciences (BS)
  • Nursing (BSN)
  • Accounting (BA)
  • Public Administration (BA and MA)
  • Computer Information Systems (BA)
  • Computer Science (BA)
  • Human Services (BA)
  • Engineering Technology (BA)
  • Construction Technology (BA)
  • Landscape Design (BA)
  • General Studies (BA)
  • Criminology (BA)
  • Hospitality Management (BA)

It is anticipated that some programs will be delivered by multiple institutions using different modes of instructional delivery. In addition, a priority will be given to coordination of transferability of course work among various university programs to ensure limited duplication and increased flexibility for students. For example, one specific upper division accounting course might be required in several different business-related programs, offered by different institutions but could be taken in a program offered by any of the institutions and transferred to the other. (Note that Florida higher education institutions work within a "common course numbering system" which makes this course brokering process much easier.)

The College University Center in Pinellas County will be the first of its kind in Florida, adapted and expanded from similar University Centers at Malcomb Community College (Michigan) and the North Harris Montgomery Community College District (Texas). The Center brings the promise of the best of both worlds: high tech and high touch, with shared resources and "blended" (multi-modal) courses designed to meet the time, place and pace requirements of individual learners.

Higher education faces a period of rapid and sweeping changes. The SPC College University Center model takes advantage of community colleges' strengths in helping students find their way to degree paths of success and anticipates many adaptations expected in modes of delivery of instruction.

Workforce Programs and Courses

Apart from the upper division and graduate programs, Pinellas County industries are looking to the College for support in delivering new curricula using new learning paradigms -- especially "just-in-time" learning in a variety of place-and pace-independent formats. At the same time, workforce leaders and working adults are looking for a complete gamut of support services and "touch down" zones -- places to stop in when face-to-face contact and/or central/collaboration space is needed and appropriate. Over the period of the FIPSE grant, the College proposes to develop a series of web and/or vidweb courses or course components to support these workforce (and upper division course) needs, along with electronic solutions and new models for providing access to the full range of student support services. Among the deliverables in the "workforce" component: a complete AA (general transfer) program on-line, an associate's degree in business administration program on-line, an ethics telecourse (on-line already available), plus technology-mediated certificates in a variety of areas (subject to formal needs assessments) including computer security, emergency management services, crime scene technology, a program specializing in treatment of tumors, dental hygiene, and specialties within the larger areas of hospitality management and environmental technology. The strategic objective is to offer up to three learning modalities based on the curriculum and needs of the learners: all face-to-face, all distance, or some of each (blended).

Under Project Eagle, SPC proposes to develop a minimum of 160 technology-mediated (principally web-based) courses, approximately 40 each year including general education (requirements plus high volume and bottleneck) courses sufficient to offer a full A.A. degree on-line (approximately 40 courses), vocational/technical degree and certificate courses in specific workforce niche areas (approximately 80 courses) and targeted upper division/baccalaureate web-based courses (approximately 40 courses).

Student and Academic Support Services

Providing first-rate learning opportunities is not sufficient for most prospective students -- those who have not been used to traditional college environments or those who have been employed and away from the educational arena. SPC proposes to complement the academic course and program offerings by developing and delivering academic and student support services for students working at-a-distance or in a "blended" environment. These services will include electronic "point-of-entry" services (admissions, testing, orientation, registration) and on-going support (portfolio development for assessing prior learning, academic counseling, cybertutoring, career exploration, etc.). In addition, the College's cyberlibrary will be enhanced to create "webiographies" for courses and programs developed over the course of the project, giving students 24/7 access to a wide range of materials that are course specific. Project staff will also take the leadership in the development and implementation of the Florida Academic Counseling and Tracking System for Students (FACTS) which will allow students statewide to access many student service functions in a distance learning mode.

The College will work with its vendor partner for bookstore sales, Follett, to enhance the opportunity for on-line textbook purchases, and with other college partners on test proctoring and provision of services for distance students. The College "touch down" access points will also serve as a convenient place for students to receive assistance in the use of the technology, principally Internet, resources.

The College will need to adjust traditional schedules (e.g., fixed start-and-stop dates and set hours) to address the new paradigm. This will require a change in administrative systems and, in some cases, the College culture.

In addition to the support for the College University Center (program development, production and access equipment and infrastructure college-wide), workforce programs and courses, and student and academic support services, the College is requesting funding for and intends to mount a vigorous assessment, research and development, and evaluation component as part of the project. See the section on Project Evaluation for a full description of this component.

Both the College-University Center and workforce development components of Project Eagle will rely on a tightly-integrated, strategically planned approach which maximizes the use of new (in the case of Seminole) and existing Campus and Center facilities. Funding from Project Eagle will be used to support "access points" (elsewhere in this application listed as "touch down" points) on each of the major sites as well as for the college-wide technology support services (i.e., Administrative Info Systems) which handles the operational end of the delivery system, e.g., telecourse delivery, student support computer applications, help desk services, etc.

Diagrammatically, the integrated production, delivery and operations system will look like this:

Integrated production, delivery and operations by the six project functions and the area of technology support.
Technology Support
Six Project
Functions
Faculty Administration
Info System
Site-Based
Technical Support Personnel
VITAL
Network
Electronic
Campus
Design X     X  
Development X     X X
Delivery X X     X
Instructional Assistance   X X X  
Management/Marketing         X
Assessment X     X X

Upper division work will be coordinated through the College University Center at the Seminole Campus with "workforce programs" coordinated through the Electronic Campus (for "distance" offerings) and, the College's Corporate Training Center (for traditional on-site corporate programs). Physical "touch down" points and/or program offerings will be available at all the College sites throughout Pinellas County.

Project Objectives and Activities

The specific objectives of Project Eagle are as follows:

  1. Determine "best practices" for enhancing student learning via technology-mediated instruction.
    • review "learning style" research (panel of on-line national experts)
    • evaluate use of technology-mediated and at-a-distance programs matching student success and learning styles
    • compile and synthesize information on current leading edge instructional technologies (panel of on-line national experts)
    • develop methodologies for identification and measurement of skill competencies and learning outcomes (i.e., student progress, success and satisfaction measured through on-line assessment instruments)
    • provide a forum for R&D in technology innovation (panel of on-line national experts)
    • develop, test and revise a quality review process for evaluating courses offered through the

    Electronic Campus

    • monitor the FIPSE Learning Anytime Anywhere Partnership (LAAP) grants, with an eye toward providing a different approach to the same set of issues -- one institution forging multiple partnerships to address the full spectrum of challenges raised in the LAAP RFP
    • research and attempt to define at what "critical mass" of course and program offerings the institution can cost effectively support the infrastructure and array of complementary academic and support service costs
  2. Develop, deliver, assess and disseminate (D/d/a/d) findings re: selected four-year and workforce programs and courses in different learning modalities
    • conduct needs assessments on proposed workforce and upper division program options
    • D/d/a/d courses for a general transfer A.A. degree in an on-line format
    • D/d/a/d business courses in the A.A. or A.S. (preparation for business baccalaureate) track in an on-line format
    • identify and address high volume and "bottleneck" courses and D/d/a/d them if they are not captured in the general or business tracks
    • produce a web-supported ethics telecourse offered as part of a general education requirements in all A.A. and A.S. programs
    • D/d/a/d targeted A.S. degree or certificate programs based on the needs assessments
    • D/d/a/d multiple types of "blended" courses where traditional "seat-time" courses are modified to supplement some or most of the traditional elements with "open-entry, open-exit", just-in- time" and other "distance" learning paradigms
    • D/d/a/d systems for distribution video course materials to desktop computer throughout the County
    • work with university administrators and faculty to identify courses, appropriate learning modalities, and assessment tools
    • work with university faculty and staff on curriculum, communications and service options
  3. Develop, deliver, assess and disseminate information regarding innovative student and academic support services for the upper division, at-a-distance, and other "flexible access" students (e.g., open-entry/open-exit)
    • build and/or enhance on-line orientation, registration, advising, testing, counseling and financial aid systems
    • expand access to information resources via webliographies and other internet-related links for targeted upper division and workforce courses/programs
    • provide 24 hour, seven-day-a-week help line assistance for faculty, students and staff engaged in technology-mediated programs and services
    • research and develop a model portfolio assessment process for evaluating experiential learning
    • redefine support systems to establish model alternatives to traditional semesters, residency, degree requirements, etc.
  4. Develop tools, templates and techniques for customizing courses in a reasonable amount of time using pre-existing materials from a variety of sources
    • customize pre-developed materials (e.g., telecourses to include institutional "wrap arounds" and templates)
    • develop model systems and methodologies for course management (using a product like WebCT)
    • provide expanded training for faculty in the use of new learning technologies
    • develop and assess innovative approaches for faculty and staff from two and four year institutions to communicate and develop and offer programs with the right balance of interactivity, workload and cost
  5. Create, staff, and equip a College-University Center (CUC), Electronic Campus and the VITAL Network and support college-wide infrastructure needs to address the objectives cited above
    • provide temporary space for CUC activities
    • equip and staff CUC facilities (specifically in the academic services area)
    • consolidate and integrate all "distance" course management and information under the umbrella of the Electronic Campus which will become a national showcase of distance learning modalities
    • provide computer and interactive classroom equipment for college sites to provide access to both workforce and upper division curricula
    • secure equipment to streamline consolidated delivery and routing of interactive video classes and for video on demand to all desktops, including a production classroom and digital post-production suite
    • hire appropriate staff for program development, coordination of research and evaluation activities, and the student services components of the project
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