MAR 3802 MARKETING FOR MANAGERS 3 credits

Prerequisites: Admission to the Technology Management, International Business, Banking, or Management and Organizational Leadership BAS programs, the Business Technology Education BS program or permission of the Dean. This course helps develop the marketing knowledge and skills necessary for the successful manager of a technology organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services. 47 contact hours.