MAR 4424 INTERNATIONAL MARKETING 3 credits

Prerequisite: MAR 3802, admission to the Business Administration BS or International Business BAS programs. This course focuses on addressing the issues and strategies of managing the marketing function in transnational firms. International Marketing is a comprehensive course in global marketing tactics and approaches focusing on the “fundamentals” of global marketing issues and strategies (including strategic alliances), social and cultural environments, and the strategic implications of market entry and expansion in developing a multinational marketing function in global enterprises. 47 contact hours.