MAR 4613 MARKETING RESEARCH 3 credits

Prerequisite: Admission to International Business, Banking BAS, or Business Administration BS program or permission of the Dean. This course focuses on addressing the issues, methods and strategies associated with the collection, management, analysis and dissemination of information for use in domestic and global marketing decisions. The core focus will be on primary (quantitative & qualitative) and secondary research methodologies, including problem identification, methodology design, sampling planning, questionnaire design, fieldwork implementation, data processing, data analysis and data presentation. 47 contact hours.