MKA 2512 SALES PROMOTION AND PUBLIC RELATIONS 3 credits

Prerequisite: REA 0001. This course studies two (2) specific business tasks of the Promotional Mix: sales promotion (SP) and public relations (PR). Terminology of the field(s) will be explained and the use of SP and PR will be applied to business situations. The course will provide practical guidance in the field(s) and include projects designed by the students. 47 contact hours.