MAN 3861 MANAGEMENT OF THE FUND DEVELOPMENT PROCESS IN NOT-FOR-PROFIT (NFP) 3 credits

Prerequisite: MAN 3860 and Admission to the Management and Organizational Leadership BAS program or permission of the Dean. This course will provide students with a comprehensive introduction to fund-raising strategies and tools of not-for-profit organizations. The elements of institutional readiness for fund raising will be examined with attention to the role of the board of trustees and volunteers, policies and procedures, and the master plan of the organization. The place of public relations and marketing, as well as the participation of non-development managers in the fund-promotion effort, will be considered. The annual giving program will be introduced as the foundation of mission-driven, volunteer-powered fund development. Fund raising from foundations and corporations will be reviewed with special focus on the preparation of funding proposals. Major investments by donors in the institution’s mission, in terms of special purpose major gifts and gift planning will be reviewed, and issues of fund development management and efficiency will be examined. 47 contact hours.