MKA 2021 SALES 3 credits

Prerequisite: REA 0001. This course is a study of the buying-selling cycle with emphasis on the role of salespeople in the free-enterprise system, application of sales principles, components of the sales presentation, and an introduction to sales management. 47 contact hours.

MKA 2512 SALES PROMOTION AND PUBLIC RELATIONS 3 credits

Prerequisite: REA 0001. This course studies two (2) specific business tasks of the Promotional Mix: sales promotion (SP) and public relations (PR). Terminology of the field(s) will be explained and the use of SP and PR will be applied to business situations. The course will provide practical guidance in the field(s) and include projects designed by the students. 47 contact hours.

MKA 2949 CO-OP WORK EXPERIENCE 1-3 credits

Prerequisite: Faculty Advisor/Co-op Coordinator or Program Director Approval. This course is designed to provide students with major-related, supervised, evaluated practical training work experiences which may be paid or voluntary. Students are graded on the basis of documented learning acquired through hands-on experiences in an actual work setting. Variable credits are available, one to three per course. The student must fulfill the requirement of 60 on-the-job hours for each credit earned in addition to written assignments. Co-op courses may be repeated but total credits shall not exceed twelve.